Offer Your Customers Printed Fanwear

The Opportunity

Did you know there are over 40,000 FA-registered football clubs in England alone and around 18,000 of them are dedicated to coaching children?

That’s a massive opportunity for custom apparel. Most youth football clubs manage up to 10 different age groups, ranging from Under-7s to Under-17s. With full squads of up to 11 players per team, not to mention substitutes, a single club can easily have over 100 young players.

Now, factor in the families, friends, and supporters who turn up week after week. Many of them are eager to show their support with branded gear — whether it's printed hoodies, team shirts, or custom caps. For heat press businesses, this represents a valuable, recurring market for high-quality, customised apparel.

That means the potential for selling fanwear in your local area is enormous, and that’s just from youth football alone!

When you consider how many players, parents, siblings, and extended family members are involved in grassroots clubs, the demand for customised fanwear adds up fast. From printed hoodies and team scarves to caps and tote bags, supporters love to show their pride, especially when it's for a team their child plays on.

Widen The Net

It only takes one club to say “yes” to fanwear. And that single “yes” can open the door to so much more.

Once you’ve established trust by delivering quality fanwear for one youth team, you’re in a perfect position to pitch additional opportunities within the same club. That includes adult teams, training kits, warm-up gear, coaching apparel, and even game-day uniforms.

Now, zoom out. Think beyond just one club, how many sports teams are active in your local area?

Are there gyms nearby running fitness classes or branded boot camps? Local running groups training for marathons? Rugby clubs, swimming squads, martial arts dojos, cycling teams, or even school leagues?

The list doesn’t just go on, it grows as you start looking. Every team or group represents a community with pride and identity, and branded apparel helps them express it. That’s where your heat press business steps in.

The opportunity isn’t just big, it’s everywhere!