The importance of Tiktok for your Clothing Business.

Is your clothing business on Tiktok? If not, why not? Where Facebook and Instagram once sat at the top of the social media hierarchy, Tiktok finds itself climbing higher up the ranks every year.

40% of TikTok users do not own a Facebook profile.

You might be thinking that using Instagram or Facebook should be enough to market your heat press business, but with Tiktok’s average monthly user count sitting at 1 billion, and 40% of Tiktok users not even having a Facebook account, that is 400 million users every single month that do not have access to your content.

The usage of Facebook specifically among Teenagers and Gen Z has been in decline in the last five years. By not utilizing the audience that Tiktok offers, you could be shielding your products from an enormous 40% of social media users. 

Is the TikTok generation the right audience for my business?

You might be thinking, why would I want to share my products with youngsters who aren’t on Facebook? Well, as time passes, those youngers might become next year's customers, or maybe even your competitor in just 5 years time. By excluding this platform from your clothing business marketing strategy, you're letting competitor businesses get one up on you.

Tiktok UK statistics

If you’re reading this blog, you are likely a UK heat printing business looking to increase your social media presence.

If we hadn’t convinced you already, roughly 25% of the population of the UK are tiktok users. That’s 15.9 million potential customers that are not interacting with your heat printing business on Tiktok.

With 69% of Tiktok users feeling a deeper connection to brands they interact with on the platform, the usage of Tiktok as a business offers a unique opportunity to nurture customer relationships.

Our final statistic for you is that 1 in 2 UK Tiktok users are open to making purchases directly from Tiktok. So wether that be buying a product from your Tiktok Shop, Clicking on your paid Tiktok Ad or simply following up on the organic promotion of your product via a video, 50% of UK Tiktok users WANT to buy products on TikTok. So let them buy yours.

Getting your clothing business started on TikTok has never been easier.

10 Video ideas for your Heat Press Business

1. Making the Product

Give your customers an insight into how their products are made. It might be the extra nudge they need before placing an order.

2. Packing an Order

A trend we've seen a lot of small business owners doing recently. Customers have even been asking to see their order being packed on TikTok!

3. A Tour of your Office

Everyone loves being nosey! Give your customers a little look at the space where you run your business and where their products are made.

4. Your Businesses Journey

How it started vs how it's going is a trend that has taken over TikTok and is a great opportunity for you to get some exposure for your business as well as adding a personal element that customers love.

5. New Products

Give your customers a sneak peek into new products you're working on. Creating suspense is great for new product launches!

6. Ways to Style your Products

Don't just show customers the product, show them how to wear it and how great it looks. They'll soon want your products as part of their wardrobe!

7. Designing Products

From initial ideas to the finished product, take your customers with you through the entire process.

8. A Quick Tip or How-To

For example, if your business sells sweatshirts, show customers an effective way they can fold or store them.

9. Start a Challange

Don't just jump on the trends (as great as they are for exposure), create your own!

10. Your Finished Products

Simply show your customers which products you have on offer. Do you have a sale or a bundle? Mention that too!

Most importantly, vary your content and offer your viewer something unique. Whether that be education through tutorials, entertainment or showing off your new products, it's time to get started marketing your heat printing business on TikTok today. 

Find Stahls' UK on TikTok HERE