Social Media Content Ideas For Small Businesses 

In today’s digital age, social media has become a powerful platform for connection, expression, and growth. Whether you're a business owner, influencer, or simply someone passionate about sharing your ideas, the content you create can have a huge impact. This blog is your go-to guide for quick and effortless social media content ideas that will help you captivate your audience, boost your online presence, and achieve your goals. Get ready to elevate your social media game with creativity, strategy, and purpose!

1. Share your business story.

You might not think your start-up story is interesting, but someone else will. You could write a blog post, create a carousel or film a video of yourself talking through your story. Ask your followers and viewers to leave their start-up story in the comments to start the engagement off. You can reply asking for comments to keep it going over the next few days.

Top tip: Use in-app features to help elevate this content. Eg. Add captions for people watching on silent. Utilise some transitions and colour effects.

2. Share behind-the-scenes content

This could be as simple as snapping a photo of yourself in the office or it could be a full-blown reel of packing up orders. By getting into the habit of videoing or photographing everything you create or every time you head into your job, you will have endless material for content without spending too much extra time on it.

Top tip: Create folders on your phone to help organise your content for future use. Eg: Finished Products. Making Products.

3. Share how your product is made

We're not recommending you give away your trade secrets, but setting up a camera and filming some of the creation process not only gives you content to post, but it makes your audience feel special and like they're getting an exclusive look into your business process too.

Top tip: Purchase a tripod with a phone attachment to help with this. Going hands-free is a lot easier than trying to make a product one-handed while filming.

4. Share your best-selling products

What products do people love and why? By sharing your best-selling products with your audience, it spreads awareness of the product and reinforces its reliability.

Top tip: Make this as a reel and add a trending audio over it to maximise its exposure.

5. Share relatable content

This could be in the form of a meme or joining in on a conversation that's happening in pop culture right now. This helps your audience to understand your personality and the things you value as a person rather than as a business owner.

Top Tip: Try remixing an Instagram reel or jumping in on a trending CapCut template.

For more content ideas, check out our 10 Content Ideas for TikTok Blog here.

Need some more inspiration? Come on over to Stahls' UK Instagram and join the heat printing family!