From Passion to Product: Chloe’s Story Building A Full Time Business

In this episode, Molly sits down with Chloe, founder of Talk and Tell, to unpack the creative journey behind her thriving brand. From designing phone cases as a side hustle to building a full-time business, Chloe shares how passion and persistence fueled her growth. We dive into the early days of the brand, how creativity played a key role in every step, and the power of influencer marketing in expanding her reach. Chloe also opens up about adding apparel to her product line — what worked, what didn’t, and what she’s learned along the way. If you're thinking about turning your side hustle into a full-time brand, this one’s for you.

One consistent element that has defined Chloe’s professional journey, from working as a graphic designer to becoming a full-time business owner, is her unwavering grit and determination. As her creative landscape evolved, Chloe continuously pushed herself to learn new tools and technologies, adapting her foundational design skills to meet new demands. Her transition wasn’t just a shift in job title; it was a deliberate process of growth. She taught herself new software programs, explored different production methods, and mastered the technical aspects of designing for physical products like phone cases. Rather than staying within the limits of traditional graphic design, Chloe expanded her capabilities to bring her creative visions to life in new, tangible ways.

Chloe’s latest venture is her soon-to-be-released line of premium T-shirts, a project that reflects her uncompromising commitment to quality. She explains that the pursuit of the perfect T-shirt has been nothing short of all-consuming, a process she eats, sleeps, dreams, and breathes. What started as a simple idea quickly became a meticulous exploration into every aspect of garment creation. From sourcing fabrics that offer the ideal balance of softness, structure, and durability, to perfecting fit and production practices, Chloe has left no stone unturned. Equally important was finding a print solution that could match her exacting standards. After extensive testing, she partnered with Stahls’ UK to source a transfer method that delivers long-lasting results without compromising the integrity of the product, bringing her vision of a high-quality, design-led T-shirt to life.

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